// Media Kit

SwarmFarm Brand Hub.

Everything you need to write about, design with and represent the SwarmFarm Robotics brand — guidelines, logos, colors, type, photography and a media glossary.

Brand Guidelines Logos Colors Typography Photography Media Glossary Downloads

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Brand Guidelines

SwarmFarm Robotics is a Queensland-built agtech company. Our brand voice is plainspoken, confident and farmer-first. Avoid corporate jargon and "smart-farming" cliches. Always refer to our products as SwarmBot and SwarmConnect (one word, capital S, capital C). Refer to the platform as Integrated Autonomy — never autonomous-as-a-service.

Do

Use "SwarmBot 5" when referring to the current generation.
Use SwarmFarm Orange (#F7941E) as the only accent color.
Set headings in Eurostile Extended, body in Switzer.

Don't

Don't lowercase "swarmbot" or "swarmconnect".
Don't pair orange with secondary brand colors.
Don't stretch, recolor or rotate the logo mark.

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Logos

Three approved lockups: full wordmark, mark, and reversed wordmark for dark backgrounds. Always preserve clear space equal to the height of the "S".

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Colors

SwarmFarm Orange

#F7941E

Charcoal

#303030

Ink

#1A1A1A

Stone

#6D6E71

Bone

#F4F1EC

Field

#E7E5E0

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Typography

Display

Eurostile Extended

Used for all headings, in Medium (500) weight. Always set in uppercase for headlines.

Body

Switzer Regular

Used for all body copy, navigation and buttons. Sentence case, never tracked.

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Photography

Always real robots, real farms, real work. Favour wide paddock light, low golden hour, and crews actively operating the equipment.

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Media Glossary

Reference list of terms used across our products, press releases and case studies. Please use these spellings exactly.

SwarmBot: A small, lightweight, fully autonomous farm robot built by SwarmFarm Robotics. The current generation is the SwarmBot 5.
SwarmConnect: SwarmFarm's open platform that allows third-party agtech — sensors, controllers, implements and analytics — to plug into the SwarmBot.
Integrated Autonomy: SwarmFarm's term for autonomy that finishes the loop: planning, operating, docking, refilling and reporting without handing control over to a single vendor.
The Autonomy Trap: The cycle of bigger, more expensive machines that reduce farmer choice and lock operations into a single brand's ecosystem.
Spot spraying: Targeted application of chemical only where a weed or pest is detected, dramatically reducing input use.
Docking & refilling: Autonomous return-to-base behaviour that lets a SwarmBot refill chemical, water or seed and resume work without operator intervention.

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